(Graphic: Business Wire) Multimedia Gallery URL More MUMBAI, India–(BUSINESS WIRE)– As every business becomes a digital business, the spread of technology such as augmented reality (AR) and Internet of Things (IoT) devices can add significant business value and personal convenience. Yet a new study from global business technology and cybersecurity association ISACA shows that consumers and IT professionals disagree on the risks and rewards. Indian consumers who are employed are more positive about the benefits of AR than IT professionals are, with 90 percent or more agreeing that a range of suggested AR applications would improve their life or make it easier for them to do their job. However, only 30 percent of IT professionals in India are convinced the benefits of AR outweigh the risks. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161113005022/en/ ISACAs annual IT Risk/Reward Barometer polls thousands of business technology professionals and consumers worldwide to uncover attitudes and behaviors about essential technologies and information, and the trade-offs organizations and consumers must make in weighing both the benefits and potential threats. This years five-country consumer study conducted in the US, UK, Australia, India and Singapore focused on IoT devices and those enhanced with AR. The India consumer segment of ISACAs 2016 IT Risk/Reward Barometer found that: 85 percent of Indian consumers report owning at least one IoT device 94 percent claim they are knowledgeable in identifying IoT devices Eighty percent report being knowledgeable in identifying IoT devices that have been enhanced with AR. According to Goldman Sachs, AR and virtual reality have the potential to become the next big computing platform. The firms conservative estimate is that the hardware and software market will grow to US $80 billion by 2025.* Awareness of AR grew rapidly with the launch of the Pokemon Go game in July 2016, which saw many businesses profit directly if their site was incorporated into the game and other businesses inspired to incorporate AR into marketing campaigns. With the proliferation of IoT-enabled devices and the drive to provide enhanced user experiences, IoT and AR have the power to become a source of unprecedented value and opportunity, as well as significant risk, said Rob Clyde, an ISACA board director.
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